16 Weeks to Your Dream Business: A Weekly Planner for by Nada Jones

By Nada Jones

This booklet is chock jam-packed with good inspiration out recommendation on beginning a enterprise. With an competitive sixteen weeks, the authors have considered every thing you wish. After over thirty years of consulting with cottage company vendors and begin up wanna-be's, this booklet is worthy each penny and extra! even though, the red worksheets did hassle me. There are very precious inserts only for Mom's who are looking to commence a company. hugely urged.

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Additional resources for 16 Weeks to Your Dream Business: A Weekly Planner for Entrepreneurial Women

Sample text

INDUSTRY OVERVIEW In order to accurately capture what you need to know about an industry, you will rely on traditional research as well as research you conduct yourself. Both are valid and necessary. You should be able to find published information about your specific industry from trade associations. Yahoo! S. Bureau of Census can provide lots of information about your industry. Also check in with your local Chamber of Commerce, and don’t forget to say hey to the nice lady at the library—she’s usually good for a reference or two.

Using the information you just gathered, write a one- to twoparagraph summary of your target market’s demographics. EXERCISE 3: DEMOGRAPHIC SUMMARY __________________________________________________________ __________________________________________________________ __________________________________________________________ __________________________________________________________ __________________________________________________________ __________________________________________________________ __________________________________________________________ __________________________________________________________ __________________________________________________________ __________________________________________________________ ●●●●●● Inside Scoop Make a list of the characteristics the ideal recipient of your product or service may possess, and check your list against your actual findings.

Have consumer tastes changed relative to your product or service? Has there been a recent shift in the way people live that has created a need for your business? Example: More and more people have started to have babies later in life. As a result, these older parents tend to have more discretionary income and are willing and able to spend their money on Junior. Owing to this lifestyle shift, the baby market has boomed. Changing sentiments or perceptions in the market. Have consumer sentiments about your particular field changed?

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